I think hearkening back to the glory days is a little distasteful when those glory days were largely forged by a man who ended his career by being dismissed for his role in covering up a huge child-molestation scandal.
I'm not saying don't market the team. I'm saying do it differently. But they can't, because their fans won't let them. Because their entire culture is wrapped up in those glory days, in that tradition. Really, the planet would be better off were PSU's football program to be eradicated.